Lawn Care Business Help

www.gopherforum.com – Id like to first thank our friend Mike from the Gopher Lawn Care Business Forum for sharing with us some of the pressure washing marketing material he successfully uses. I asked him some questions on the topic of marketing that I want to share with you. Steve What advice do you have for newer lawn care business owners when it comes to successfully distributing such marketing material? How should one go about using the postcards or door hangers to get the most effective results? Mike: Just like in real estate. Its all about location, location, location. In this case, its list, list, list! Who gets your marketing material is more important than how or what they get. I dont market to folks that cant afford or shouldnt be hiring out contractors. If they cant afford it, then it is a waste of my efforts. If they shouldnt be affording it, then it too will be a waste because they will want the work cheap. As for what the marketing material should say. well, I like promoting what I sell. I stopped selling Pressure Washing once I found that is was only worth so much. I started selling something more valuable Time and convenience. Thats why the card doesnt have a mower or pressure washer on it. It has what I propose hiring me will give them Time to enjoy their free time. Steve: That is a really good point that I think a lot of new lawn care business owners miss. Do you have any advice on how a lawn care business owner can or should determine who cant afford …