www.gopherforum.com Before you spend a dime on any landscaping or lawn care marketing make sure you play with the figures before you enact your plan. Use this new Lawn Care Marketing Return On Investment calculator to see how much money your marketing campaign will bring you, before you go…
Posts Tagged ‘Show.’
Lawn Care Marketing Return On Investment Calculator – GopherHaul Lawn Care Business Show
07
Sep
Lawn care business sales lesson. GopherHaul Lawn Care Business Marketing Show
04
Sep
www.gopherforum.com – We can always learn more about sales. Without sales we would have no income and without an income we would have no business. So to boost your lawn care business sales lets have a talk with Nick, a fellow Gopher Lawn Care Business Forum member. Nick used to be a car salesman before he moved on and decided to stop making others rich and start making himself rich. I got a chance to ask him to share with us some of his insight into how a lawn care business owner can improve their sales and here is what he had to say. Most any business revolves around sales, and in most cases you will sell something at least once in your life. A simple sale can be broken down into steps. There are many different forms of the steps to the sale but here are the ones I use 1. Meet and Greet The meet and greet is the first and most important part of a sale. A lawn care customer is going to decide if they are going to buy something from you within the first 15 seconds of meeting you. During the meet and greet you should shake your prospective customers hand, look at them in the eyes and state your name and why you are on there door step(or where ever). Remember this customer could lead you to more sales so take them as they are your monthly salary, your childs next meal, the new zero turn mower, etc. 2. Fact Find When you fact find all you are basically doing is finding out the needs of your lawn care customer. Ask your questions and when they answer just sit back and listen …
GopherHaul 33 – Landscaping and Lawn Care Business Marketing Forum Show.
30
Aug
www.gopherforum.com – Where your phone number should appear in your lawn care website. You would think by the title of this article, the story below would be so simple you didnt even have to read it but that is certainly not the case. Most lawn care business owners dont put much time into where their phone number should appear. Just ask yourself where does your phone number appear? One of our forum members had some great information to share in this post at the Gopher Lawn Care Business Forum. He said You want your phone number PROMINENTLY displayed. You want to make sure you edit your html meta tag description to include your phone number first so your search engine listing will display your lawn care business like this. http – 111-222-3333 Joes lawn care blah blah blah blah blah lawn care in Your City blah blah blah blah blah . For those that dont know, I asked him what is the importance of having your phone number in that location? Why is it so important? He responded by saying Lets say you lawn care services in Somewhere, Arkansas. Your would want to make your web TITLE to read Somewhere Arkansas Lawn Care Service Your DESCRIPTION would be (assuming this is your website name): www.SomewhereLawnCare.com 111-222-3333 Somewhere Arkansas lawn care? We are the lawn service leaders in Somewhere Arkansas. We specialize in landscaping, lawn care, landscape lighting and sprinkler systems in the Somewhere Arkansas area. The phone number will show up in the link desciption on …
Open or enclosed landscape trailer? – GopherHaul Lawn Care Business Marketing Forum Show
22
Aug
www.gopherforum.com When most landscapers start up their business, they tend to start with a truck only. Then later they may add an open trailer. At a certain point you may be asking yourself whats better to have, an open or enclosed trailer and why? Thats the question one of our new forum members asked and he quite a few responses I think will help you make up your mind as well. Brandon Hi everyone my name is Brandon and I am the president of my own landscape & maintenance corp. I have been in business for 9 years and hope to find continued success long into the future. I was wondering if anyone could provide me with some positive and negative attributes of an enclosed trailer as opposed to an open utility trailer to move lawn care equipment from job to job? I have an open trailer now and I am thinking of making the switch over to an enclosed one. Keith: I can think of a few pros and cons of the top of my head. Pros: – Ability to lock. – Protection from rain. – Larger area to put name/logo/phone number. – Looks more professional. – Possible increased slipstreaming giving better gas milage (offset by weight, Im sure). – Ability to put shelves/storage areas. – Protects cargo from rocks kicked up by your truck. – Winter storage. Cons: – Increased cost. – Increased axle and tongue weight. – Inability to load from top (leaves, mulch, dirt). This is the biggest negative I can think of. – Doesnt air out well when mower has wet grass or fuel fumes. – Reduced freedom of movement …
GopherHaul 30 – Landscaping and Lawn Care Marketing Business Forum Show.
21
Aug
www.gopherforum.com Which lawn care business logo would you choose? At first glance, you would think choosing a lawn care business logo would be easy. Just pick the one that for whatever reason, stands out to you. Maybe the color, maybe the boldness, maybe the way it looks on your truck. But as we will see in this discussion there is more to choosing a lawn care business logo than just those issues. Lawn guy wrote on the Gopher Lawn Care Business Forum opinions please, there is one lawn care business logo I like the best but I want to get a general opinion on this thanks. Tom wrote I like the smiley face logo one the best. The smiling face says Im confident and want to be a friend of the customer. You will be as happy with the results as I am producing them. Lawn guy responded I like that one also. I live in a very rural country area were everyone is kind of scared of big businesses so I think it kinda shows a home town feel too. I am not exactly sure why, but its just different. Its more personal and associated rather than an industrial or high tech style logo. Does that make any sense? Tom: It does to me! Seek friendship and indicate your desire to help solve their problems. I like the idea as well. I do feel it conveys friendliness and fun. It makes me think the owner would be approachable and easy to work with. You could have business cards that say Steve The Lawn Guy. And then you could become known in your area as the lawn guy. You could make promotional videos that …
GopherHaul 20 – Lawn Care Forum Business Show
18
Aug
Hello and welcome to GopherHaul 20 — Lawn Care Forum Business Entrepreneur Show. In this episode we will be talking about A letter from a viewer. Julian writes us to thank us about GopherHaul and the site. Join the discussion on this post: www.gophergraphics.com Here is the letter: “Hello, well after gardening & landscaping for myself & a few paying customers over the last 30 years. I decided if I ever wanted to be my own boss, I better try now before I get much older. As crazy as it may sound, until I found this Gopher website, I never really gave it much thought to go full time. After reading many posts & looking over the many free template’s available. I thought “hey I can do this”. So far I have just 2 customers who have signed a contract with me for the following season, more shall come. Again, thanks Gopher for all the information your site provides! Julian” If our show or forum has helped you, please let us know and send an email or make a post about your experience! Casey Shield’s website offers the service of removing Christmas trees after the holidays for $25.00. It’s a great idea to reach out to more potential lawn care customers. We make a free flyer for this that you can download and edit, Check our free flyer section. Join the discussion on this post: www.gophergraphics.com Rob asked about what profit margin he should shoot for and if his business’ profit margin was his paycheck. Join the discussion on this post here: www.gophergraphics.com Rob asked “Just …
GopherHaul 11 – Lawn Care Business Bikini Show
07
Aug
Hello everyone and welcome to GopherHaul In each episode we discuss lawn care industry issues. We also Talk about different tips and tricks to improve your lawn care business This show’s goal is to get you excited about running your business and excited about life. If you haven’t started your own business yet, what are you waiting for? To paraphrase Warren Miller, If you don’t start your business this year, You’ll be at least one year older when you do. So get started today! In this episode we are going to be talking about: Lee, the winner of our help a veteran marketing campaign He also happens to run a bikini lawn care service We are going to see new ways to distribute flyers from your vehicle What’s the biggest trend emerging in the lawn care industry? Its going electric, we will learn more about that A new lawn care business owner wrote us to figure out why he hasn’t been able to get enough new customers We’ll find out why and these reasons will help your business too. We are also going to meet an entrepreneur who manufactures electric powered mowers plus much much more Now Let’s get to work! Do you like to read? Well as a business owner you should always be reading. It will help you and your business grow If you are a business owner you know that running a business can be a monster. This monster can take over your life and destroy everything. It can make you bankrupt. You can lose your family. You can even lose your mind at times. Which leads me to this episode book …
GopherHaul 16 Lawn Care Entrepreneur Business Show
05
Aug
GopherHaul 16 Lawn Care Entrepreneur Business Show Hello everyone and welcome to Gopherhaul! If you haven’t started your business yet, what are you waiting for. If you don’t start your business this year, you’ll be at least 1 year older when you do so get started today! GopherHaul is a show for entrepreneurs and new business owners. In it we discuss business tips and tricks we have learned over the years and share with you some real world experiences on how to help your lawn care business or any other business grow. In this episode we will be talking about some new free downloads we have added to our lawn care business forum. One is a flyer and the other is a lawn care business bid proposal template. Next we will be talking about a new section we have added to the lawn care business forum called “Help me bid it.” This is going to allow you to post specifics of a lawn care job you want to bid on and get feedback from other lawn care business owners as to what you should charge. Then we talk about the concept of can you bid for too big of a job. Can such a job actually do more harm than good? Find out by watching the video. Next we talk about how you can use a down turn in the real estate market to actually gain new customers. We added a new flyer on this marketing concept as well and you are welcome to download it from our lawn care business forum. Lastly we discuss search engine optimization tips that will help you rank higher in searches. Why should you pay for internet …
Two simple lawn care business success tips. – GopherHaul 54 Lawn Care Marketing Show
04
Aug
www.gopherforum.com – How do I get new lawn care customers? How can I find more success in the lawn care industry? These are two of the big questions we often see on the Gopher Lawn Care Business Forum. What amazes me is that all too often, business owners are looking for some secret to doing this when in reality it comes down to doing the basics and doing them well. Here are two examples of what it takes to be successful in the lawn care industry. One lawn care business owner wrote Everyone on here is asking how to grow their business all the time. We see a lot of the same questions over & over & thats fine. You want to know my response? I just want to say read this… http Ifyou are in need of free lawn care marketing material for your lawn care business, please visit our site at www.gophersoftware.com. We have hundreds of free lawn care logo, flyer, door hanger and web templates you can download and use for your lawn care business. We also have free lawn care business contracts, estimate and proposal forms. Download our trial version of Gopher Lawn Care Business Software. Gopher will help your lawn care business schedule and invoice more customers in less time, allowing you more time to grow or enjoy your life. Check out my lawn care business blog at http and my lawn care business forum at www.gopherforum.com and visit http
GopherHaul 24- Lawn Care Software Business Entrepreneur Show
01
Aug
GopherHaul 24- Lawn Care Software Business Entrepreneur Show Business Question: A member of our Gopher Lawn Care Business Forum, Michelle asked about buying a lawn care business. How much should she be paying? In response a member wrote: “General rule of thumb for buying customers is that they are worth about 1 month revenue. If they are commercial you’ll pay a little more and if there is a signed multi-year agreement in place ( which you said there is ) then this will push the price up too. So it could be worth as much as 2 or 3 months revenue depending on the situation.” Mike then joined the discussion and talked about how many customers would stay with him after he bought their accounts. “I did lose a few here and there, but I only paid 2.5 times the mowing price, and usually got at least 3 mows before they quit me.” “Have you checked some of his accounts to make sure they are priced in accordance with what you would charge? One of the lawn companies I bought out was considerably higher in pricing than mine, so I ended up raising all my original customers up to that standard.” Read more or join this post here: www.gophergraphics.com Should you offer to buy lawn care accounts on craigslist? www.gophergraphics.com Fernando joined the discussion and said he posts ads in free online sites in which he offers to buy lawn care customer accounts. Here is the ad he posted in craigslist. Check out the full ad on our forum. “-Too Tired over the Summer? …or can’t keep up during …
