www.GooglePhat.com Lawn care marketing is a challenge, especially with the Death of the Yellow Pages. So your lawn care business marketing needs to go on line, because you need to get more lawn care customers. www.GooglePhat.com is DEDICATED to only LAWN CARE MARKETING! Check it out.
Posts Tagged ‘Marketing’
lawn care marketing
28
Sep
Lawn care business upsell idea – pressure washing. GopherHaul Lawn Care Business Marketing Show.
25
Sep
www.gopherforum.com – Id like to first thank our friend Mike from the Gopher Lawn Care Business Forum for sharing with us some of the pressure washing marketing material he successfully uses. I asked him some questions on the topic of marketing that I want to share with you. Steve What advice do you have for newer lawn care business owners when it comes to successfully distributing such marketing material? How should one go about using the postcards or door hangers to get the most effective results? Mike: Just like in real estate. Its all about location, location, location. In this case, its list, list, list! Who gets your marketing material is more important than how or what they get. I dont market to folks that cant afford or shouldnt be hiring out contractors. If they cant afford it, then it is a waste of my efforts. If they shouldnt be affording it, then it too will be a waste because they will want the work cheap. As for what the marketing material should say. well, I like promoting what I sell. I stopped selling Pressure Washing once I found that is was only worth so much. I started selling something more valuable Time and convenience. Thats why the card doesnt have a mower or pressure washer on it. It has what I propose hiring me will give them Time to enjoy their free time. Steve: That is a really good point that I think a lot of new lawn care business owners miss. Do you have any advice on how a lawn care business owner can or should determine who cant afford …
Lawn Care Marketing and Lawn Care Billing
13
Sep
www.LawnCareMillionaire.comClick now to ask any question about starting, growing, marketing and running your lawn care and landscape business. Your lawn question will be answered for FREE. If you are in the lawn care and landscape business and you do not feel 100% in control of your scheduling, employees, routing, marketing, finances and profits check out http — lawn care software that automates every aspect of a lawn and landscape company. There is a FREE version for lawn care business owners that own a small lawn service or are just getting started in the lawn care business.
GopherHaul 28 – Landscaping and Lawn Care Marketing Business Forum Show.
12
Sep
GopherHaul 28 – Landscaping and Lawn Care Marketing Business Forum Show. My latest book The landscaping and lawn care business plan startup guide is now available. You can order it along with my other lawn care business books here. gopherforum.com Lawn care business owners are always looking for a way to keep their name and phone number in front of potential customers. Here is an idea to make sure you stick around. Why not get some magnets. But not just any old magnet, how about one that pays for itself and could even make you a profit. Here is what you can do. Get a list of local important numbers in the area. Town numbers like the mayor, police, library, water and sewer dept. You can find most of these on your towns websites. Then list other numbers like local pizzerias, sub shops, and others. Maybe get a local electrician, plumber, carpenter, roofer etc. They could potentially help you buy some of these magnets and hand them out themselves as well, to help offset the costs. Then have a section for lawn care and list only your phone number. Stick these on doors in your area and be sure that your number will stick around for quite some time. You could also have different discounts for services through out the year. One of our forum members’ Rob had such an easy time selling them. Why? Because he knew most of the people he was presenting the idea too and they trusted him. gopherforum.com lawnchat.com This is a great lesson in how the more people you know, the more you can …
Lawn Care Business Billing, Marketing and Pricing Mistakes
09
Sep
www.LawnCareMillionaire.comClick now to ask any question about starting, growing, marketing and running your lawn care and landscape business. Your lawn question will be answered for FREE. If you are in the lawn care and landscape business and you do not feel 100% in control of your scheduling, employees, routing, marketing, finances and profits check out http — lawn care software that automates every aspect of a lawn and landscape company. There is a FREE version for lawn care business owners that own a small lawn service or are just getting started in the lawn care business.
Lawn care customer sales funnel – GopherHaul 39 Lawn Care Business Marketing Show
09
Sep
www.gopherforum.com – Have you spent much time thinking about your lawn care customer sales funnel? Many newer lawn care businesses dont think about this so I thought it would be a good idea to bring it to their attention. What is a sales funnel? Well think of it as a big scoop. You want to go out there and scoop up as many potential customers as you can when you broadcast your marketing message. Then you want to reel them in step by step. You want to offer something and then get something from the potential customer. Then offer a little something more and then get something more from them. You keep this process going in your sales funnel until you have the customer signed up for services. Ultimately you want to take the customer from step A to step Z, one step at a time. A lot of newer lawn care businesses dont understand this and they tend to rush the sale with the end result of losing it. They want to take the potential customer from step A to step Z all in one step. So how do you take the potential customer in step by step. Say for instance first off in your advertising, you say call my phone number 24 hours a day and listen to my voice recorded message on the 7 secret steps every homeowner needs to know to obtain a full and lush green lawn. What this then allows the potential customer to do is call your number knowing full well you wont pick up the phone. They can call and listen to your 7 secret steps and not have to be on the defensive from an sales pitch. The …
Lawn Care Marketing Return On Investment Calculator – GopherHaul Lawn Care Business Show
07
Sep
www.gopherforum.com Before you spend a dime on any landscaping or lawn care marketing make sure you play with the figures before you enact your plan. Use this new Lawn Care Marketing Return On Investment calculator to see how much money your marketing campaign will bring you, before you go…
Lawn care business sales lesson. GopherHaul Lawn Care Business Marketing Show
04
Sep
www.gopherforum.com – We can always learn more about sales. Without sales we would have no income and without an income we would have no business. So to boost your lawn care business sales lets have a talk with Nick, a fellow Gopher Lawn Care Business Forum member. Nick used to be a car salesman before he moved on and decided to stop making others rich and start making himself rich. I got a chance to ask him to share with us some of his insight into how a lawn care business owner can improve their sales and here is what he had to say. Most any business revolves around sales, and in most cases you will sell something at least once in your life. A simple sale can be broken down into steps. There are many different forms of the steps to the sale but here are the ones I use 1. Meet and Greet The meet and greet is the first and most important part of a sale. A lawn care customer is going to decide if they are going to buy something from you within the first 15 seconds of meeting you. During the meet and greet you should shake your prospective customers hand, look at them in the eyes and state your name and why you are on there door step(or where ever). Remember this customer could lead you to more sales so take them as they are your monthly salary, your childs next meal, the new zero turn mower, etc. 2. Fact Find When you fact find all you are basically doing is finding out the needs of your lawn care customer. Ask your questions and when they answer just sit back and listen …
GopherHaul 33 – Landscaping and Lawn Care Business Marketing Forum Show.
30
Aug
www.gopherforum.com – Where your phone number should appear in your lawn care website. You would think by the title of this article, the story below would be so simple you didnt even have to read it but that is certainly not the case. Most lawn care business owners dont put much time into where their phone number should appear. Just ask yourself where does your phone number appear? One of our forum members had some great information to share in this post at the Gopher Lawn Care Business Forum. He said You want your phone number PROMINENTLY displayed. You want to make sure you edit your html meta tag description to include your phone number first so your search engine listing will display your lawn care business like this. http – 111-222-3333 Joes lawn care blah blah blah blah blah lawn care in Your City blah blah blah blah blah . For those that dont know, I asked him what is the importance of having your phone number in that location? Why is it so important? He responded by saying Lets say you lawn care services in Somewhere, Arkansas. Your would want to make your web TITLE to read Somewhere Arkansas Lawn Care Service Your DESCRIPTION would be (assuming this is your website name): www.SomewhereLawnCare.com 111-222-3333 Somewhere Arkansas lawn care? We are the lawn service leaders in Somewhere Arkansas. We specialize in landscaping, lawn care, landscape lighting and sprinkler systems in the Somewhere Arkansas area. The phone number will show up in the link desciption on …
GopherHaul 35 – Lawn Care Business Postcard Marketing Ideas and Search Engine Optimization Help.
27
Aug
www.gopherforum.com Lawn care business website search engine optimization tip. Did you know you can appear on googles search engine even if you dont have a website? And if you have a lawn care website, here is a tip that you really need to take advantage of. The best part about all of this, is that its FREE. Its amazing what you can learn when you read the Gopher Lawn Care Business Forum. Google has a section on their search engine called the Local Business Center. Do a quick search on google to find it. Within that section you can add your business to their list and what that will do is bring your business listing to the top of the search engine result page where the map appears. One of our forum members had added his lawn care business to this FREE listing and here is what he said I just wanted to let you guys know im #3 on the first page of google and this is the third day after I filled out the information. Isnt that fantastic? Another forum member tried this and wrote Hey everyone I just wanted to let everyone know that I logged onto the google local business center and put in all my info and it has been fantastic. I put in all the services I provide and almost everyone comes up first when you search for the service and my area. I have only been on one week and received three calls for big jobs. I think everyone should try it. Now you might be wondering how do you add your information to this site? Here are some directions a forum member shared with us. * Go to …
